As an Logo designer in Norfolk you probably know that making a mark on your customers’ minds is highly valuable. By creating a recognisable Logo & Branding, trusted and consistent image of your company, you’re able to win your customers’ attention and loyalty. Without that differentiation, they could easily flock to your competitors.
Simply put, a key success factor for your company is your brand.
Now, when most people think of brand, the first thing that comes to mind is a logo. While a logo is indeed a key brand element, and typically the most immediate visual association with a company, there’s much more to a brand than just a logo.
To build a great brand, there are three key terms you need to be aware of:
- Brand: how people perceive your company.
- Branding: the actions you take to build a certain image of your company.
- Brand identity: the collection of tangible brand elements that together create one brand image.
Let’s take a deeper dive into these concepts have a look at my post.
Brands we created.