Complete branding & identity
As a small but dynamic studio, Crossnet Creative works to understand each project from the inside out. We assess the opportunities that lie at the heart of each job and work closely with the various stakeholders to achieve the best possible outcomes.
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Conceuptual Design Samples
Skills Needed
Graphic Designers often build or maintain branding for their client or employer. When working with a brand, they need an in-depth understanding of what makes that brand unique. Then, they need to bring that brand to life through logos, colors, typography, illustration, photography, graphic elements, and more. Graphic Designers should be able to create work that is consistent across platforms and that speaks to the right audience.
Design principles
A strong understanding of design principles is essential for any Graphic Designer. Throughout their work, they will strategically use different elements to convey intended messages. Graphic Designers need to know how to bring together lines, color, shape, space, texture, typography, scale, dominance and emphasis, and harmony to create visually appealing and well-structured designs.
Ideation
Ideation
Also known as idea generation, ideation is the creative process of generating, developing and communicating new ideas. This is the first thing that a Graphic Designer will need to do when beginning a new project. Ideation involves a few steps: research, development, evaluation, and application.
There are many techniques and skills that Graphic Designers use for the ideation process. Two examples are mood boards and thumbnails. Mood boards are a collection of visuals used to explore new ideas and communicate the tone or direction of a project. Thumbnails are quick, rough sketches that approximate the layout of a design, including key elements like images, headlines, and copy.
Designing for print
While digital design is rapidly growing, designing for print is still a useful skill to know. Graphic Designers should be familiar with bleeds, slug, crop, and fold marks, as well as with ink limits, dot gains, and transparency. They also need a thorough understanding of different file formats and color systems, as well as paper sizes, weights, and stocks.
Strong Brands
What is branding? Branding creates a distinct identity for a business in the minds of your target audience and the general population. Creating a brand means determining your company’s name, logo, visual identity, mission, vision, values, and brand voice
